My research, writing, and podcasting are an ongoing effort to use the knowledge I have acquired as an academic, doctor, and performance consultant to help people make sense of the world of health. We all find it increasingly difficult to navigate our way through the mixed messages given by the media, health professionals and even scientific studies. My objective is to shine some light on the best way for people to approach these conflicting issues, and to help find ways to practically implement them in our daily lives.